__MAIN_TEXT__
feature-image

Page 96

092

Architecture 01 Timeless display cases within the store 02 Located on the ground floor of an 18th century mansion 03 The boutique’s ambience reflects brand values

Jaeger-LeCoultre, Geneva 02

2015 sees Jaeger-LeCoultre continuing to cultivate and share its passion with devotees of fine objects and Haute Horlogerie around the world. After Paris, Hong Kong, Singapore, New York and London, the Maison is inaugurating its new flagship boutique in Geneva. More than ten years after opening its first ‘embassy’ in Geneva, the brand has decided to move its emblematic boutique to 56, Rue du Rhône. Here, on the ground floor of an urban mansion built in the early 18th century and graced with freshly renovated historical arcades, Jaeger-LeCoultre has found a distinctive setting in which to present its latest creations, its iconic models as well as its entire range of collections. The location is a meeting place where collectors and connoisseurs can enjoy the pleasure of discovering the Haute Horlogerie and Haute Joaillerie models,

as well as admiring the movements created by Jaeger-LeCoultre for more than 180 years through a permanent exhibition. A watchmaker present in the boutique shares his passion with clients and welcomes them for personalised appointments. Jaeger-LeCoultre has infused its new Geneva boutique with an ambiance reflecting its identity. Noble materials, respect for a noble heritage as well as artisan-style talent all accurately convey the Brand values in terms of design, technical sophistication and refinement. Located just an hour’s drive from its Manufacture in the Vallée de Joux, the Geneva boutique nurtures special and unique ties with the “Grande Maison”. www.jaeger-lecoultre.com

01

03

Profile for Durrah Luxury

Durrah issue 29  

Luxury lifestyle quarterly publication for the Middle Eastern market

Durrah issue 29  

Luxury lifestyle quarterly publication for the Middle Eastern market